Who We Are
Solsacat is a strategic digital studio helping founders and growing businesses turn what they’ve built into a digital presence people understand and trust.
We bring together strategy, messaging, brand foundation, website structure, user experience, and audience systems to create digital presences that feel clear, human, and built around what the business actually needs.
Some clients come to us to build their presence from the ground up. Others already have something strong and need help refining it for where the business is going next.
Either way, our role is the same: to help connect the work you do with the people you want to reach — thoughtfully, clearly, and with purpose.
Our work is guided by three core values:
JOY. RESPONSABILITY. CONNECTION.
Founder & CEO
Sole Di Paola is the founder and lead strategist behind Solsacat, a boutique studio helping founders and service-based businesses build digital presences that make their work easier to understand, trust, and choose.
By bringing brand strategy, web design, UX, and email marketing together, she creates digital presences that feel true to each business—and help the right people understand, trust, and choose it.
With over a decade of experience in e-commerce and digital strategy, Sole understands how people explore, build trust, and make decisions online. Today, she applies that commercial perspective far beyond online stores, helping businesses create clear, connected digital spaces that support their next stage of growth.
Originally from Argentina and working between the United States and Spain, Sole brings a bicultural and international perspective to every project. She leads each collaboration with curiosity, clarity, and genuine care, helping clients feel supported throughout the process and confident in how their business is represented online.
Head Designer
Esperanza Diaz, our talented graphic designer of Argentine origin, seamlessly blends expertise in branding with a passion for crafting exceptional digital experiences. She studied Design at the University of Buenos Aires before venturing to Madrid, where she delved into the world of motion graphics and user experience.
With years of experience designing brands, services, and digital applications, Esperanza is dedicated to achieving a perfect balance between the beautiful and the functional.
Her work transforms ideas into visual experiences that captivate, surprise, and, most importantly, deliver results.
CFO
Joe Meares Jr. is the CFO of Solsacat, bringing over 13 years of Wall Street experience and deep expertise in capital markets, investment strategy, and financial leadership.
A Chartered Financial Analyst, he spent ten years in equity research at Truist and three years in debt capital markets at BBVA, focusing on technology and software companies.
Joe takes a hands-on approach to business, grounded in personal growth and a genuine passion for supporting entrepreneurs.
At Solsacat, he blends financial clarity with creative collaboration—offering a rare mix of strategic insight and human connection. His leadership helps turn vision into momentum and ideas into results.