Who We Are
Solsacat, meaning Sun City, is more than a digital studio — it’s a creative community built by and for entrepreneurs. We help you bring your e-commerce vision to life by turning ideas into functional, beautiful, and profitable online stores. Every project is a chance to learn, grow, and build meaningful connections — not just with our clients, but with the communities they serve. At Solsacat, we act as a bridge between your brand and your audience, helping you launch with clarity, confidence, and soul. Our work is guided by three core pillars: Joy. Responsibility. Connection.
Founder & CEO
Sole Di Paola is a seasoned e-commerce professional with over a decade of experience collaborating with diverse companies across New York, Paris, Madrid, Buenos Aires, India, and Kyrgyzstan. Her expertise lies in understanding customer behavior and refining user experiences, providing her with a profound grasp of the contemporary e-commerce landscape.
As a bicultural professional, Sole works seamlessly between the USA and Spain, bringing a unique global perspective to her projects. She has led website redesigns and UX enhancements for businesses of all sizes. Driven by creativity and independence, Sole is passionate about helping businesses build engaging digital spaces that resonate with customers and deliver lasting impact.
Head Designer
Esperanza Diaz, our talented graphic designer of Argentine origin, seamlessly blends expertise in branding with a passion for crafting exceptional digital experiences. She studied Design at the University of Buenos Aires before venturing to Madrid, where she delved into the world of motion graphics and user experience.
With years of experience designing brands, services, and digital applications, Esperanza is dedicated to achieving a perfect balance between the beautiful and the functional.
Her work transforms ideas into visual experiences that captivate, surprise, and, most importantly, deliver results.
CFO
Joe Meares Jr. is the CFO of Solsacat, bringing over 13 years of Wall Street experience and deep expertise in capital markets, investment strategy, and financial leadership.
A Chartered Financial Analyst, he spent ten years in equity research at Truist and three years in debt capital markets at BBVA, focusing on technology and software companies.
Joe takes a hands-on approach to business, grounded in personal growth and a genuine passion for supporting entrepreneurs.
At Solsacat, he blends financial clarity with creative collaboration—offering a rare mix of strategic insight and human connection. His leadership helps turn vision into momentum and ideas into results.